Branding Identity | 2024
The Safe Place is a brand I created to support families with adopted or foster children through specialized therapy services. The concept was deeply inspired by my own experiences as an adopted child, alongside the stories of others and research into the emotional and mental impacts of adoption. The goal of The Safe Place is to offer a unique, individualized approach to therapy that caters specifically to both children and parents.
Unlike traditional family therapy, which often requires group discussions that can feel overwhelming, The Safe Place focuses on one-on-one sessions with trusted professionals to allow for more genuine emotional breakthroughs. By incorporating guided games as a tool for emotional expression, the brand creates a playful yet sophisticated atmosphere where families can bond, work through challenges, and build trust in a relaxed environment. The overall design communicates warmth and empathy while maintaining a sense of professionalism and emotional depth.
Inspo behind the design
The color palette is made up of a wide range of calm pastel tones, selected to appeal to both children and adults, evoking a sense of comfort and safety. The typography is carefully chosen to feel both professional and welcoming, blending clean, modern typefaces with rounded edges to create a soothing, approachable tone. This project highlights my ability to connect personal experiences with design, creating a brand that is both emotionally resonant and visually engaging.
At The Safe Place, healing doesn’t end when the session does. Families are given thoughtfully designed tools like guided games and reflective journals to support continued growth and connection at home. These resources are created to extend the therapeutic experience beyond the office, helping children and parents build trust, open up conversations, and work through emotions in a safe and familiar space. By encouraging healing outside of therapy, The Safe Place empowers families to carry the progress they make into their everyday lives.
