Branding Idenity | 2025
Melt & Munch is a fictional frozen food service built for corn dog lovers who want more than just a greasy snack. It delivers bold, Korean-inspired flavors with a nutritious edge, all flash-frozen and ready to cook at home. No drive-thru lines, no mystery ingredients, just fast, flavorful dogs on a stick made with real ingredients and rebellious spirit. Whether you’re craving a quick lunch or a late-night bite, Melt & Munch is here to fuel your day the punk-rock way.
Melt & Munch is a conceptual brand for a nutritious frozen Korean corn dog service, created in collaboration with Bel Zamora. Designed for the bold and health-conscious snacker, the brand combines edgy, punk-inspired visuals with trustworthy, modern appeal. My role focused on building a strong, cohesive identity system from logo design and typography to packaging and digital touchpoints. Inspired by the brand’s emphasis on variety, convenience, and high-quality ingredients, I crafted a visual language that reflects its intense, rebellious personality while staying clean and accessible. This project demonstrates my ability to translate bold concepts into effective, user-focused branding.
Inspo behind the design
The visual identity is rooted in punk and grunge styles, reflecting the brand’s edgy, rebellious tone. The logo combines hand-drawn, graffiti-inspired lettering with a playful twist, featuring a corn dog integrated directly into the wordmark to reinforce the product in a fun, memorable way. I developed a cohesive identity system including logo, packaging, and digital design, all built to balance intensity with trustworthiness.
