Care by Camille | Branding Design | 2025
Care for the People. Anywhere. Anytime
Care by Camille is a wellness brand based in North Carolina, built on holistic healing, accessible self-care, and the power of human connection. Founded by Jessica, a Licensed Massage and Bodywork Therapist with a background in public health and collegiate athletics, the brand blends evidence-based care with a deeply personal approach to wellness. Each session is designed to nurture the mind, body, and spirit, creating a space for clients to recover and thrive.
The visual identity was designed to reflect the brand’s core values of intentional care, community, and longevity. The logo blends symbolism from hot stone therapy, athletic discipline, and the flowing motion of massage to communicate strength and restoration. Supporting elements like a circular logo pattern reinforce the idea of shared healing and unity. This system was extended across digital and print touchpoints to create a warm, trustworthy, and inclusive brand experience.
Inspo behind the design
This brand identity was developed to reflect Jessica’s passion for helping others reconnect with themselves through intentional, restorative care. The logo incorporates three key elements: Olympic-inspired rings that symbolize her athletic foundation and commitment to longevity; warm, grounded imagery from hot stone therapy; and a sense of flowing motion that echoes the rhythm and movement of massage. Together, these visual components communicate strength, warmth, and holistic healing.
The brand’s pattern, formed by repeating the logo into a circular formation, symbolizes unity, community, and shared growth. It reinforces Care by Camille’s mission to provide inclusive, empathetic care that extends beyond the treatment room and into everyday life. The final identity is soft yet strong, personal yet professional, and rooted in a mission to make self-care feel welcoming, attainable, and impactful.
